Air Jordan 4 Retro 'Fear' (2024)

Inspired by Jordan Brand's 'Become Legendary' ad campaign, the Air Jordan 4 Retro 'Fear' is back for the first time since 2013. The premium nubuck upper comes in a gradient, going from dark grey around the top of the shoe to light grey suede on the mudguard. Hits of white appear on the lace crowns, with the classic 'Flight' tag on the tongue and a white Jumpman on the heel. The insoles also feature an MJ quote from his 'Look Me in the Eyes' ad: "I’m scared of what I won’t become, and you’re scared of what I could become”. The black midsole is covered in white speckles, with a red Air unit standing out in the heel. Underneath, a white rubber outsole finishes off this classic greyscale gradient colourway.

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