New Balance x Joe Freshgoods ABZORB 1890 'Naughty Things' (2026)

Joe Freshgoods brings the vibrant energy of late-1990s music videos to the New Balance ABZORB 1890 ‘Naughty Things’, delivering the darker and more dramatic half of his two-pair 'Music Video Pack'. Rather than a simple purple colourway, the sneaker features layered shades of purple fading into deep black across the upper, creating a gradient effect inspired by neon-lit cinematic visuals of the era. Glossy synthetic overlays sit atop a patterned mesh base, while reflective detailing amplifies the shoe’s high-contrast aesthetic under changing light conditions.

The futuristic 1890 silhouette combines a wavy cutout overlay system inspired by the archival 890v3 with the proven ABZORB-cushioned sole unit from the 2002 series. Joe Freshgoods further elevates the design with contrasting textures, high-shine finishes, custom co-branded details, and rich tonal depth throughout the upper. Inspired by the saturated visuals and expressive styling of classic R&B and hip-hop music videos, the ‘Naughty Things’ colourway balances bold storytelling with a wearable palette that shifts between vivid purple and near-black depending on the lighting.

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