Reebok x BBC Ice Cream Board Flip 'Watermelon' (2026)

Reebok reunites with Pharrell Williams’ Billionaire Boys Club and Ice Cream’, rereleasing the playful, summer-ready 'Watermelon' colourway for the skate-inspired Board Flip silhouette. The upper combines premium suede and leather in vibrant watermelon pink and green tones, creating a bold colour palette inspired by the iconic fruit. Signature Ice Cream branding and graphic detailing add a nostalgic streetwear edge, while contrasting accents bring extra energy to the design. Built with a chunky early-2000s profile, the silhouette features padded cushioning for everyday comfort and a durable rubber outsole for reliable traction. Blending retro skate aesthetics with BBC and Ice Cream’s unmistakable visual identity, this pair stands out as a vibrant statement release.

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